Proyecto de exportación para la línea Popqui`s de la empresa Sumak Life Cía. Ltda, del cantón Riobamba, provincia de Chimborazo, hacia el mercado de Barcelona - España

Abstract

The research aimed at the design of an export project for the POPQUI’s product line of Sumak Life Cía. Ltda. from Riobamba, province of Chimborazo, to the market of Barcelona, Spain, seeking to improve profitability through an agile commercialization process. It is important to mention that exporting an Ecuadorian product to any part of the world entails establishing optimal manufacturing processes to guarantee the quality of theproduct. The research method used was non-experimental and descriptive, with inductive and deductive methods based on research techniques and instruments to collect the data for the research project. In the proposal, market research was carried out to know the preferences of consumers in the city of Barcelona, defining the key points for the entry of the product, establishing the steps for an efficient process from the negotiation, sanitaryrequirements, and others of vital importance for the entry to the European market, such as types of transport, containers, and packaging needed. Regarding the export feasibility of the POPQUI’s product line, it had a wide demand in Barcelona, Spain because of the products characteristics and the consumers. Regarding the financial evaluation of the export project, it is showed that the project reflects feasibility in its execution, considering the pay-back will be in 5 months and 27 days, being attractive for anyinvestor.