Modelo de gestión administrativo-financiero para el comercial “Estalvin” de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present research work was carried out to design an Administrative-Financial Management Model for the "Estalvin" store in the city of Riobamba, province of Chimborazo, to provide the store with its model of Administrative-Financial Management that solves the current needs in these areas to significantly improve the management of economic and financial resources through adequate planning. Within the research, the methodological approach was mixed under a field-applied modality. The descriptive research type used inductive, deductive, analytical, synthetic, and systemic methods. Likewise, techniques such as the survey and the interview were used. The population consisted of a company manager and four workers. The results showed the company’s situation, an external analysis was carried out using SWOT and PESTEL tools, the need to implement a financial management model became evident, and a detailed proposal was made for general and specific objectives, mission, vision, functions, responsibilities, and processes. In addition, vertical and horizontal financial analysis of the balance sheet and profit and loss statement was carried out, as well as liquidity ratios to help improve business performance by increasing profitability, optimizing resources and solving problems based on correct decision-making.