Marketing digital para el posicionamiento de la cooperativa de producción ganadera Chuquipogyo “Coopchuq” del cantón de Guano

Abstract

This Curricular Integration Work was to design digital marketing to position the cooperative of dairy products Coopchuq "CHUQUIPOGYO" of the Guano canton. The methodology was based on surveying the inhabitants of the canton, specifically its economically active population, and using interviews directed to the personnel in charge of the cooperative to identify in a better way the current situation that the entity is going through. The findings determined that the organization had the conditions to establish itself in the market but had commercial stagnation due to the lack of information and application of a digital marketing area. The proposal was based on the development of content and the interaction of customers with the product, in addition to the development of advertising arts, the creation of brand social networks, web pages, and a brand redesign to reach more potential customers and provide them with the necessary product information. In addition, the use of social networks and the various improvements to the brand allowed for excellent dynamism and communication. As a final recommendation, It is necessary to consider implementing digital strategies that help improve the company's positioning, and enable its business development to be successful.