Proyecto de factibilidad para la creación del supermercado “YG” en el cantón Pallatanga

Abstract

The objective of this research work was to formulate a feasibility project through the application of the respective studies, for the creation of the supermarket "YG" in Pallatanga canton, for which a study was carried out in order to know the tastes and preferences of the local market, identifying the percentage of acceptance, also determine the unsatisfied demand to meet their needs and demands according to the organic law of the consumer and implementing the highest quality standards. The research methodology implemented was based on a qualitative and quantitative, explanatory and descriptive approach, in order to evaluate and describe the characteristics and elements necessary for the development of the feasibility project and determine the studies to be implemented to obtain good profitability and competitive advantages in the market compared to the competition, which can be quantified through field research tools and techniques such as the survey applied to the population of Pallatanga. As a result, it was found that there is no supermarket in the area with adequate infrastructure and the variety of products that consumers need. There is also no presence of any producers' association, and the products are sold in the local market, in small commercial establishments, and at the retail level, with the proposal of being well received in the region where the new "YG" supermarket will be created; Therefore, it is necessary to create a feasibility project that contains: a market study, a technical, economic, financial and environmental study, incorporate a proper infrastructure and an adequate organizational structure to identify the feasibility of the project and the profitability that will be obtained once the proposal is implemented; Consequently, its prompt implementation is recommended