Investigación de mercado para la comercialización con proyección exportable, del maíz en el cantón San Miguel de Bolívar

Abstract

In the last five years, corn production has been affected in its commercialization, since its prices are low compared to the investment made to harvest the product, for this reason, the Junta de Defensa del Campesinado of San Miguel de Bolívar seeks the welfare of its members. For this, a market research was developed to help the commercialization with exportable projection of soft white corn in this sector. The methodology used in this research was deductive and inductive. To strengthen the study, primary information was collected through interviews with the leaders of Confederación Nacional de las Juntas de Defensa del Ecuador (National Confederation of Defense Boards of Ecuador), who are coordinators and responsible for the projects with Qatar, and secondary information was collected through surveys to the members of the Confederation. Regarding the results, it can be determined that the price of corn is extremely low, with a cost of $25.00 per quintal, generating losses for the farmers, being an important factor to integrate into export projects. The proposal is focused on the development of strategies that help to incorporate in export projects with Qatar, determining the requirements for exporting. Sections were detailed related with the shipment, shipping, packaging, product data sheet, indicators present for evaluation, helping to understand the factors necessary for it. In this way, important aspects such as the analysis of the primary market for research and export were thorough. In conclusion, in the present research, it is understood that market study has a complete process through which, it was sought the way to achieve the introduction in new markets such as in Qatar, so it gathered enough information to analyze it, depending on its different factors and variables that affect the general context of the market under study