Diseño de un plan organizacional para la sostenibilidad de la empresa familiar Basvimart Cia. Ltda. - Riobamba

Abstract

The "DESIGN OF AN ORGANISATIONAL PLAN FOR THE SUSTAINABILITY OF THE FAMILY COMPANY BASVIMART CIA. LTDA – RIOBAMBA" aimed to design an organizational plan focused on the sustainability of the family business. This research developed a comprehensive diagnosis, projected in the approach of the administrative process considered for the company, complementing it with a set of technical and legal guidelines necessary to build the family protocol. This family protocol will define the roles of the family in the company and the succession plan that, at a particular moment, must be executed between the founding generation and the following ones concerning the direction of the company and the more significant strengthening of the family unit as a motivating axis of business sustainability. These approaches respond to the diagnosis results of family members and company collaborators. The research was methodologically developed through the qualitative and quantitative, descriptive, documentary and field approach with the application of surveys adapted from other experiences like the organization’s reality both at the family and business level, whose analysis and interpretation allowed identifying some problems. Structural in terms of managing information from family members on the development of the business and the exact execution of roles for the development of administrative, financial, market responsibilities and other assigned functional areas. The absence of a strategic plan defining the strategic dimensioning the company must follow stands out. In conclusion, the organizational strategy's design will project the company's sustainability based on its owners' interests