Evaluación del potencial turístico de la parroquia Angamarca, cantón Pujilí, provincia de Cotopaxi.

Abstract

This research aimed at evaluating the tourism potential of Angamarca village, Pujilí canton, Cotopaxi province. The evaluation was conducted in four phases, first, the situational diagnosis of the tourism sector was developed based on the 5-star methodology that includes the areas; spatial physical, sociocultural, territorial ecological, productive economic, and political-administrative. Secondly, the inventory of natural and cultural attractions was carried out, with the methodology for registration of natural and cultural attractions, for the inventory of natural tourist attractions in the files of the Ministry of Tourism MINTUR (2017), cultural in the files of the National Institute of Cultural Heritage (INPC), to determine the tourist potential of each attraction. Thirdly, the tourism demand was analyzed taking into account the universe, through surveys that allowed determining the current demand (number of tourists) and analysis of the tourist profile (tastes and preferences). In the last phase, guidelines were proposed for tourism development based on infrastructure and activities in the different tourist attractions. The results of the evaluation were 14 natural registers distributed in 12 resources and 2 attractions, 11 cultural resources in the whole territory, through the evaluation of the attractions a hierarchy of I and Il were obtained, in addition, lines of tourist products were identified such as "Ecotourism and nature". Where they allowed us to create products of the sub-lines of Rivers, lagoons, waterfalls, and the observation of flora and fauna. To sum up, it is concluded that only 2 natural attractions of Angamarca village are for tourist use. It is recommended to the competent authorities to work with investors for tourism development.