Diseño de un plan estratégico de desarrollo turístico sostenible para el GAD del cantón Alausí, provincia de Chimborazo

Abstract

This research work called design of a strategic plan for the development of sustainable tourism in the Alausí canton, Chimborazo province aims to achieve a benefit in tourist matters where the tourist is offered multiple alternatives so that his stay is longer than a short visit or one day. Therefore, the qualitative methodology is used to know the reality of the tourism sector in positive and negative aspects, while the quantitative was based on the application of surveys and to know characteristics of the tourist demand, the techniques and instruments used were surveys, interviews, and questionnaire. By means of the technique of the survey, it was possible to determine that 51% of people who visit the canton are between 18 and 25 years old, in addition 273 surveys indicate that one of the reasons for visiting is to carry out tourism, this was useful to know their expectations, in addition, to focus tourism to the young part. The proposal was based on the development of the philosophical formulation of GADMCA, the involved matrix allowed knowing the groups or actors that are part of the development of tourist activities and through which the strategies and design of the POA. In conclusion, the preparation of the Internal Capacity Profile together with the Profile of Opportunities and Threats determined that Alausí presents problems for sustainable tourism development due to the lack of a strategic plan that is focused on this area and that is promoted by the Decentralized Autonomous Government of Alausi Canton. Finally, it is recommended that the competent authorities make proper use of this work that will also serve as a basis for the sustainable tourism development of the canton