Diseño de un plan estratégico para la cooperativa de transporte urbano el Puma, en el cantón Lago Agrio, provincia de Sucumbíos, periodo 2021-2025

Abstract

The present research work was carried out with the objective of designing a strategic plan for the Cooperative of Urban Transport El Puma, in the “Lago Agrio” canton, Province of Sucumbios, period 2021-2025, for which we proceeded to make the diagnosis using the SWOT tool, after which the assessment was made by the Matrix of internal factors (MIF) and the Matrix of external factors (MEF) that helped in the design of strategies that will benefit the cooperative to provide a quality service and improve all the processes that are carried out. The diagnosis of the cooperative's current situation was carried out using the SWOT analysis, a tool that examines the cooperative's strengths and weaknesses both internally and externally; internally, weaknesses and strengths were found, and externally, opportunities and threats. With the use of the MEFE and MEFI matrices, the points described in the SWOT analysis were assigned the appropriate weighting and degree of influence on the cooperative. After these analyses, the tool strategy matrix was developed to formulate the best strategies for the cooperative, which will help the cooperative to generate a competitive advantage. To obtain the results, surveys were applied to the president, members, and the population that perceives and generate the public transportation service. The data obtained through the surveys were tabulated and analyzed individually, which showed the current situation of the cooperative and corroborated those strategies should be developed for the cooperative's welfare. It is concluded that the design of the strategic plan for the Urban Transport Cooperative will improve its management and the service offered to the citizens. It is recommended to actively apply the strategies that were carried out in this research work, taking into account the achievement of the objectives