Plan de negocios para la creación de una empresa dedicada a la compra y venta de vehículos usados en la ciudad de Riobamba

Abstract

The main objective of this Business Plan for the creation of a company dedicated to the purchase and sale of used vehicles in the city of Riobamba was to describe the necessary elements to start up the new organization and determine its capacity with the guidelines proposed. For the development of the research, two surveys were applied, one aimed at potential market customers and the other aimed at vehicle dealers in the sector to evaluate the supply and demand of the sector, the research methodology began under a mixed approach and with a descriptive and transversal level of research, it was necessary to cleanly develop the necessary measures to create the company, including the various plans for its operation, it was important to carry out a SWOT analysis to obtain information about the market in which it is going to act. , to determine the best strategies to be applied, with the information obtained, the data was collected and tabulated, so that each of the elements that comprise the business plan will be developed. In this way, by knowing the internal and external situation of the market, it will be possible to take advantage of the strengths and opportunities to convert the weaknesses and threats into market strategies, taking advantage of market situations to determine how to act in each situation. With the business plan, it was possible to clearly define the business opportunity and provide the information required to carry out a correct positioning of the product, with which the economic viability of the product could be determined with certainty. The owner of the business idea is recommended to present to the investor and allow him to evaluate all the elements proposed in this business plan, since the requirements for its implementation and its feasibility are specifically detailed, so through this document. The investor will be able to decide if he wishes to be a participant in this project with which he seeks to obtain the greatest possible financing