Diseño de un producto agroturístico para personas con discapacidad física en la parroquia Quimiag, cantón Riobamba, provincia de Chimborazo.

Abstract

The objective was to design an agro-touristic product for people with physical disabilities in Quimiag parish, Riobamba canton, Chimborazo province. It was started with an evaluation of the tourism potential of the parish, in which the tourism supply and demand were determined, then to determine the technical, legal, administrative, socio-environmental, and economic-financial feasibility. It applied techniques such as the Ministry of Tourism of Ecuador methodology (MINTUR) and the Lázaro Lagos matrix. With the application of various methodologies in each of the objectives, it was found that the parish has 31 natural attractions and cultural manifestations, and its existing tourist plant is part of the design of the agro-touristic product. The tourism management department is promoting two tourist routes for the Quimiag parish. As part of the product’s technical feasibility, the activities to be conducted included milking, feeding farm animals, collecting chicken eggs, watering, and harvesting garden products, and enjoying local cuisine. For the correct functioning of this agro-touristic product, it will be necessary to create an association that will oversee this activity since the parish government does not have the competencies and budget for tourism. The Lázaro Lagos matrix showed that the project would generate positive impacts, such as the generation of sources of employment and local development, and negative impacts, such as an increase in sewage and air and soil pollution; to reduce these impacts, mitigation measures were defined for the impacts. In economic terms, the project is feasible, and the investment will be recovered in 3 years, considering a useful life of 5 years. It was concluded that the project is viable. It is recommended to take it as a reference for creating new projects that allow the inclusion of people with disabilities.