Diseño de un plan de gestión integral para la empresa de confección Sport Marti

Abstract

The logic of the market and its relationship with the environment, requires companies that constantly renew themselves, seeking strategies that allow them to reinvent, modify their culture and structure, to generate information, systematize it and use it for correct decisionmaking. Therefore, in this investigation, a technological business diagnosis was carried out, to evaluate the main structural difficulties of the Sport Martí company, in which it was possible to detect the main administrative, company governance, accounting-financial, technical and market problems. assumed as structural and organizational gaps that caused an unfavorable situation for the company. This investigation allowed revealing the main reasons why Sport Martí has not achieved a better degree of competitiveness, despite the fact that it has been in the market for 10 years. After the results obtained from the surveys, the business diagnosis and focusing on an analytical, empirical methodology and data collection, a scenario was built with the main shortcomings both in the administrative part, the management of material resources, as in the field of human resources, making it clear that there is a limited organization driven more by experience than by administrative technique in each of the management activities. Finally, a proposal was made with a strategy that improves comprehensive management, with the purpose of optimizing the functionality of the company, as the errors found caused negative indicators which led to a low business productivity