Plan de negocios para el autocomercio de vehículos en el concesionario Rioautos de la ciudad de Riobamba provincia de Chimborazo

Abstract

The present study entitled: "A BUSINESS PLAN TO TRADE VEHICLES IN A CAR DEALERSHIP CALLED RIOAUTOS LOCATED IN RIOBAMBA CITY, PROVINCE OF CHIMBORAZO" was carried out with the aim of improving the organizational structure to maximize sales and profitability of the company. The absence of an administrative, financial and marketing structure needed to make strategic decisions that enable the growth and development of the company was determined, for which it was sought to design a business plan to generate stability and an effective and efficient commercialization. An investigation with a qualitative approach, with a descriptive, exploratory and explanatory scope was proposed. According to the analysis carried out, it is concluded that RIOAUTOS must accept the proposed business plan to rely on a structural basis in order to make strategic decisions for its own benefit, and also keep an accounting system to verify expenses and costs as well as its profitability