Diseño de un producto de arboturismo y glamping para la comunidad de Chuva Urku, parroquia Ahuano, cantón Tena, provincia Napo.

Abstract

The objective of this research was to design an arboturismo and glamping product for the Chuva Urku community, Ahuano parish, Tena canton, Napo province. The study was divided into four phases: analysis of the current situation of the tourism system, determination of the technical and socio-environmental feasibility, establishment of the legal and administrative structure, and determination of the financial profitability of the product. The components of the tourism system were analyzed to determine supply and demand. The survey technique was applied, and the tourism product was designed. In addition, the environmental assessment was carried out based on the methodology established by the Ministry of the Environment and the prior registration of the project in the Unique System of Environmental Information (SUIA). The type of company, investment, sources of financing, costs and expenses, income, income statement, and cash flow were established. In addition, the internal rate of return (IRR), net present value (NPV), benefit/cost ratio (BCR), and capital recovery period (CRP) were calculated. The results are 25 tourist attractions and three tourist packages designed according to the preference for tourist activities with the degree of acceptance of 59.2 % of international tourists and 60.20 % of national tourists. The company reflected 72 % of positive environmental impacts. It was also established as a Community Tourism Center. The project is profitable because it has NPV of $ 248,075.30, IRR of 13%, BCR of $ 1.43, and CRP in the fifth year. Therefore, the tourism product in its construction and operation stage is viable. It is recommended that market studies should be carried out every six months to establish variations in demand and the manifestation of future competition.