Recuperación de los saberes ancestrales sobre el uso de plantas medicinales para identificar alternativas de bionegocios en la comunidad Pulinguí Centro, cantón Guano, provincia de Chimborazo.

Abstract

The present technical project aims to recover ancestral knowledge about the use of medicinal plants in order to identify bio business options in the Pulingui community, San Andrés village, Guano canton; this study collects information from plant species and uses that they give to the community. On the other hand, the information was systematized through a digital catalog, then performed a classification of the species due to elaborate an ethnobotanical study, with those that were prioritized opportunities were identified, which subsequently, schematized by means of the CANVAS method. Therefore, the results determine that 21 vegetable species were identified which provide medicinal properties, as well as establishing through the classification and analysis of data 10 proposals for bio business based on medicinal plants. In the Evaluation of bio business ideas, five parameters were established, which showed a result of 8 viable bio businesses that people from the community can develop. In the Characterization of bio business selection is included: a description that indicates the value proposed, the market segment, the channels, the relationship with clients, the sources of income, cost structure, resources, activities, and key partners. To sum, the study concludes that the 8 prioritized bio business proposals can be used in entrepreneurship to market and to benefit the community.