Diseño de elementos interpretativos para difundir el contenido de la sala “Calvillo huele a guayaba” del Museo Nacional de Pueblos Mágicos, estado de Aguascalientes, México.

Abstract

The objective of this research was to design interpretive elements to promote the content of the room "Calvillo smells like guava" of the National Museum of Magical Towns (MUNPUMA), State of Aguascalientes, Mexico due to the unique importance that this museum represents for Mexicans and its fantastic cultural transfer. The process carried out was the following: a correlation of the Intangible Cultural Heritage (ICH) of the town with the different pieces of the room "Calvillo smells like guava" was performed, then the ICH inventory was updated with information collected from primary and secondary sources. The evaluation of the Interpretive Potential Index (IPI) was applied to 8 pieces and the digital survey to 245 people from the State of Aguascalientes. After, the design of elements / interactive interpretive media (IIM) appropriate for the room under study was performed. As a complement, an itinerant interpretive plan (IIP) was proposed. This was focused on the cultural revitalization of Calvillo. Consequently, based on the information collected, the identified IPI and the results of the digital survey, 8 MII were drawn which were designed for the recreational learning of the visitors, adding a total cost of 103,193.85 Mexican pesos. Finally, 3 interpretive programs were proposed that seek to mitigate the gradual loss of the cultural features of the municipality. It is concluded that the MUNPUMA room in question has a range of intangible cultural richness, for which, the implementation of the proposed interpretive elements will achieve a successful interpretive opportunity with visitors. In addition, the IIP will strengthen the cultural identity, value, protection and promotion of customs and traditions in order to generate socio-cultural, touristic and economic benefit of the place. An evaluation of the results achieved after the execution of the IIP is recommended.