Diseño de un producto turístico para la parroquia Puerto Napo, cantón Tena, provincia de Napo.

Abstract

This research proposes to design a tourism product for Puerto Napo village, Tena Canton, Napo province, which has three stages; The tourist potential of the territory is valid, the goods and services were established to be offered through the product based on the tourism system and the feasibility of the product was determined. In addition, a situational diagnosis was made through the MAE 2017 instruments, goods, and services were established through the inventory of tourist attractions and the determination of the tourist center. Therefore, the feasibility of the product was determined, for the market study 120 surveys were applied to national tourists and 120 surveys for foreigners, allowing the tourist's profile, while in the technical-productive study, 2 called Tourist Packages were raised. "Las Latas" and "Ruta Amazónica", so, for customer recruitment, marketing strategies were designed through the 4 "P", allowing sales to be directly and indirectly. In the environmental assessment there are no negative impacts of magnitude, in the legal-administrative analysis it must be registered under the current legal regulations and the economic-financial evaluation presents an initial investment of $ 218302,16, the Internal Rate of Return (TIR) reaches 16% being greater than 6% of the passive rate, NPV is 83603.6 dollars, a positive value that indicates minimum profitability, the cost-benefit ratio is 1.14; so the capital recovery period is between 3 and 5 years. In sum, the design of the tourist product for Puerto Napo village is feasible, which is recommended by its production on the market.