Desarrollo de una planificación estratégica para la compañía de transporte ejecutivo Machalexpress S.A. en el cantón Machala provincia el oro

Abstract

The main objective of this study was to develop a strategic plan for an executive transportation company called Machalexpress S.A located in Machala city, province of El Oro, in order to generate a primary tool for better decision-making processes, business development and improvement in administrative management through the application of constructive strategies that benefit the company during the period 2021- 2026. Through an interview with the general manager of the company and surveys applied to the company's partners, an analysis of its internal and external factors (SWOT) was carried out, which allowed to know the current situation of the company. Through the results obtained, it was established that the company lacks of an established strategic plan, a marketing plan and its work environment is not optimal, in addition it does not have the main elements of planning such as: mission, vision, policies and values, organizational structure, strategic objectives and strategies based on the needs of the company. The investigation allowed to establish a business philosophy according to the company, it also created objectives and strategies that allow to improve business development and administrative management in each area of the company. The company is recommended to execute the proposed strategic planning as it is an essential tool to make optimal decisions in order to achieve competitive advantages over the competition and to ensure the permanence of the company within the market during the next few years, favoring the development of the country through the creation of new sources of employment