Modelo de gestión financiera para mejorar la rentabilidad de la distribuidora comercial Bastidas Villacis Basvimart Cia. Ltda. en la ciudad de Riobamba

Abstract

The objective of this research study was to design a Financial Management Model to improve the profitability of the Comercial Distributor Bastidas Villacis Basvimart Cía. Ltda headquartered in Riobamba city to contribute to improving the profitability of the company through sales management. The research was carried out through a market study through the application of surveys to the population in Riobamba city. The research approach was mixed, that is, quantitative and qualitative, quantitative factors were analyzed in relation to the financial study, which allowed identifying the existing problems, and qualitative aspects, the profile, the Functions Manual, among others, were analyzed. The level was descriptive and field, which contributed to the situational diagnosis of the company using the SWOT analysis. Among the main results obtained is the technical study of the resources and the financial management model scheme, which is made up of the redesign of the process map and flowchart, a manual of functions for each area, an Annual Operational Plan and a proposal for executed financial policies and the projections demonstrated in the application and analysis of the same. It was concluded that applying the proposed policies can improve the profitability of the Comercial Distributor Bastidas Villacis Basvimart Cía. Ltda., for which it is recommended to make use of this research in a total application for the financial area of the company