Proyecto de inversión para la producción y comercialización de quesos artesanales auspiciada por el GAD Parroquial Rural de Quisapincha en el período 2021

Abstract

The purpose of the present study was to demonstrate the feasibility of producing artisanal cheese in order to be traded and make it posible to demonstrate that the project was able to provide sustainability in the dairy activity of the Quisapincha parish, province of Tungurahua, in addition to generating employment and placing added value to a product as important for nutrition as cow's milk. To determine the feasibility of this research project, instruments such as surveys and interviews were applied to the population of Quisapincha to determine the demand, supply, price and marketing channels, after which a technical study was applied where the technical possibility of producing artisanal cheese, size, location, facilities, and the main technological equipment required for production. In the organizational and legal study, a cooperative production model was defined, as well as the main steps to follow for its production. statutory constitution. Finally, an economic study was established detailing the fixed, deferred investment, working capital, the main expenses and items in which the project will incur, this study allowed the project to be financially evaluated, so that a Net Present Value of $10,819 and an Internal Rate of Return of 12.58%, a recovery period of 4 years, 4 months and 3 days and a cost-benefit ratio of $1.45, on the other hand, the break-even point in units showed that it is 116,735 units of cheese, so he recommends selling a larger quantity to obtain a profit in the first year. This results in a proposal and the established variables so it is recommended to invest in the project, since the financial evaluation tools indicate that the idea of producing and marketing cheese in Quisapincha will be feasible mainly due to the provision of raw material