Modelo de gestión administrativo – financiero para la empresa “Fragmento – Estudio de Arquitectura e Ingeniería” en el cantón Ambato provincia de Tungurahua

Abstract

The main objective of this research is to propose an administrative and financial managementmodel to optimize processes and obtain higher returns for the company Fragmento - Estudio de Arquitectura e Ingeniería. The objective is to analyze the situation of the current conditionsof the company to propose strategies to improve financial administrative management. For thepresent research work, the quantitative, qualitative methodology was used, on the other hand, surveys were applied to the collaborators, clients and an interview with the manager or legal representative, by virtue of obtaining relevant, detailed and verified information, in addition, itwas carried out a diagncsis through the SWOT matrix where the following shortcomings are found: lack of administrative structure, selection and recruitment process not defined correctly, duplication of functions, some aspects are handled empirically, ignorance of the corporate philosophy, in the accounting field or It has not been posible to determine the evolution of thecompany between different periods. A mission, vision and objectives are proposed with strategic direction towards competitiveness in the market which will allow managers to make better decisions, applying indicators that will allow measuring compliance and progress in localdevelopment. When diagnosing the situation of the company, through the SWOT tool, the situation is concluded and determined internally and externally, in addition, the problems wereidentified in terms of the lack of a strategic direction, liquidity problems for working empirically, lack of staff training and training for the activities they perform. It is recommendedto carry out evaluations of compliance with the mission and vision to verify the application level through the performance of the collaborators in order to identify shortcomings or needs that arise to develop corrective measures to improve the corporate image in order