Plan de negocios para la creación de una microempresa productora de harina a base de maíz en el cantón San Miguel, provincia Bolívar.

Abstract

This investigation objective was to design a business plan for the creation of a microenterprise producing corn-based flour in San Miguel de Bolivar canton. A methodology of quantitative approach was designed to know the market behavior through a study of supply and demand by applying a numerical analysis. Likewise, it was non- experimental, of transversal cut considering the information at present. For gathering information, two populations were studied a sample of 382 inhabitants of San Miguel canton to know the demand of corn flour and a sample of 305 agricultural producers to know the supply of raw material. This process was carried out applying two surveys with two closed questionnaires according to the need of the market study. From these data, a descriptive statistical study was carried out using absolute and relative frequencies which were presented in tables and graphs to identify the general market conditions and generate projections establishing whether there was indeed an unsatisfied demand for the creation of the undertaking. The market study showed an unsatisfied demand in the market of 8147 kg/week, and availability of raw material in San Miguel canton. A technical-economic feasibility analysis was carried out, obtaining an initial investment of USD 325,608.79, an NPV of USD 257,629.99 and an IRR of 18%, with a PRI of 5 years and a profit/cost ratio of 1.79. Based on the feasibility of the proposal, it is recommended to establish strategic alliances with producers in the area, as well as traders, encouraging local economic growth.