Modelo de gestión financiero y administrativo para mejorar la rentabilidad de la empresa Deprodemar Cia Ltda. en el período 2021 a 2022

Abstract

The administrative, financial management model seeks to maximize profitability in the seafood production and export company, DEPRODEMAR CIA LTDA," in Esmeraldas city. This model ensures the proper functioning of the processes and activities related to administrative and financial management, which allows personnel to achieve the proposed goals and objectives. The research development was based on the qualitative and quantitative method, specifically directed to the analysis of the income statement, such as the balance sheet, to determine a more precise approach to the business situation. The interviews conducted with the manager and financial director of the company determined it lacks an administrative, financial management model, which in turn generates problems for decision-making and prevents improvement of the company's profitability. Vertical and horizontal analyses of the Balance Sheet and the company's Income Statement were developed. Also, SWOT analysis and the calculation of the indicators led to the establishment of policies and strategies directed in different aspects; likewise, the financial statement projections were developed for an estimated period of three years. Finally, the design of the administrative, financial management model will allow the optimization of the company's resources to guarantee a better fulfillment of its objectives, goals, and implemented strategies