Plan de negocios para el mejoramiento de la productividad y competitividad de la lavandería “Trapitos Sucios” en el cantón Riobamba

Abstract

The present research work is a business plan for "Trapitos Sucios" laundry in Riobamba canton, with the objective of improving productivity and competitiveness, for this reason, several business tools were used. In the first instance a market study was developed through the survey technique where necessary information was collected to determine the tastes and preferences of customers and the acceptance that they have with the company. Later, the object of study was identified, detailing in it the services that the company offers and what has been the beginning of the activity. A situational analysis was also carried out to determine the internal and external factors of the company, to subsequently design the marketing plan, the production plan, the organization and human resources and the economic-financial plan. Each one of this factors has various strategies related to differentiation, advertising, and customer service as well as productive and organizational strategies to help to achieve the aforementioned objective. The main problem that lies in the business is that despite the years of operation, the company does not have a clear overview of the different aspects related to the business such as: the objectives to be achieved, the strategies to be used to achieve these objectives, the productive process, the investment to be made and the profitability expected to be generated by the business. Therefore, it is recommended to the company to consider each of the proposed strategies since they were analyzed in detail in order to obtain an organization in the business and a continuous growth. It is also important to take into account that the financial indicators were not favorable in the research, however, from the fifth year the desired financial results will be seen