Estudio de factibilidad para determinar cuál será el costo de poner en marcha la fábrica creaciones “El Ángel” de ropa ejecutiva en el cantón Alausi, provincia de Chimborazo, período 2020

Abstract

The present research work was carried out the elaboration of a feasibility study to determine the cost of starting the factory Creaciones "El Angel" of executive clothing in the Alausi canton, province of Chimborazo, in 2020, where a deepened study was proposed to have a clear decision to execute and implement the present business. The methodology used was through diagnosis, with the application of the interview to business managers and the application of surveys to potential consumer customers to obtain adequate information, facilitating the structuring of viable strategies to make an investment in this business. The results obtained from the surveys and interviews applied allowed us to know, in a more real way, the current market situation of the Alausi canton and its consumers, making it an opportune area for the execution of the business of the factory Creaciones "El Angel" of executive clothing. Through the development of this feasibility study, it was possible to obtain basic orientation information using variables to determine the current market situation through an internal and external diagnosis of the economic reality.