Plan de marketing digital para incrementar las ventas de la empresa la bodeguita en la ciudad de Guaranda

Abstract

This study aimed to design a digital marketing plan to increase the Bodeguita company salesin the Guaraní market. This is a quantitative and qualitative research based on a non- experimental and cross-sectional design, the data collection was in a specific time applying a survey to 381 active people in Guaranda city, we applied an interview was to the managerwith the GMR method. The results of the survey confirmed that the Bodeguita company is not involved in the digital field to make itself known in Guaranda city, also people do not know about its products which leads to the company having a decrease in sales, though, customers believe they provide quality products and an excellence service. The results of theinterview said that they have a good communication in this case, the work environment is excellent. They are at an intermediate level of positioning, however; it does not have researchthat contributes to the company’s success. We conclude that digital marketing has an impacton the products sales of the Bodeguita company in Guaranda city.