Comunicación integral para el incremento de beneficiarios de programas de movilidad internacional en la Escuela Superior Politécnica de Chimborazo, Riobamba – Ecuador

Abstract

In the present study, an integral communication plan was developed to increase the number of beneficiaries of international mobility at Escuela Superior Politécnica de Chimborazo (ESPOCH), from the Department of National and International Affairs (DRNI). For this research, qualitative and quantitative approaches were applied for the analysis and inference of data obtained during the field research which was formulated through a digital survey created on the Google Forms platform that was based on a stratified probability sample that corresponds to the students of each faculty. The most relevant result was the viability of the project, with 95% of acceptance from the surveyed population. On the other hand, it was determined that the communication channels used by the DRNI ESPOCH to disseminate international mobility offers for the polytechnic community are not effective. The general conclusion of this research was that the communication channels must adapt and consider the real situation of the students, by applying digital platforms, such as Facebook and Instagram, along with virtual socializations on every school where potential international mobility opportunities exist. Therefore, the final recommendation was to promote the implementation of a schedule with informative talks about the activities, calls and even resources from the DRNI, in order to improve the dissemination of the entire portfolio of international exchange services and their monitoring through social media and the institutional web.