Plan de merchandising en la empresa inmobiliaria Home Solutions de la ciudad de Riobamba

Abstract

Many companies offer their products in the real estate market but only a few reached profits by satisfying the consumer needs at the sales point; that's why, the objective of this study was to implement a merchandising plan in a real estate company called Home Solutions, located in Riobamba city, in order to improve its profitability and the customer satisfaction at the sales point. This was determined through qualitative-quantitative methodologies and the correct application of a propositional framework oriented to the use of visual or presentation merchandising tools, seduction merchandising and management merchandising to generate the construction of a solid brand represented by all its elements such as commercial areas, representative colors, suitable aroma, a musical atmosphere and adequate advertising to persuade a client and generate sales which create opportunities and economic growth for the Home Solutions company. In this context, the company needs to apply the proposed professional study in ordert to create the ideal space to motivate a purchase at the sales point by developing the right product in the right place, with the right quantity, at the right price, at the right time and in the right way.