Elaboración de un plan de fortalecimiento organizacional para la empresa “Universal Sweet Industries S.A.” de la ciudad de Guayaquil, provincia del Guayas

Abstract

The objective of this degree work was the elaboration of a strengthening organizational plan that allows achieving optimal levels of administrative efficiency in the company "Universal Sweet Industries S.A." from Guayaquil city, Guayas province. Within the problems that were found, we have the lack of an organizational structure, as well as the absence of a general organization chart, function manual, process manual, and administrative auditing, for this reason, the present topic is feasible. In the creation of the theoretical framework, terms concerning the organizational strengthening plan were verified. For the construction of the methodological framework, the type of mixed approach was defined, the inductive-deductive, analog methods were used, as well as the observation, interview, and survey techniques with their instruments being these the interview guide, questionnaires, observation guide, to obtain the greatest amount of accurate and timely information. In the proposal, it is developed each of the essential elements to create the strengthening organizational plan generating an identity to the organization and allowing a gradual increase based on a diagnosis, in which the lack of strategies hindering the collaborators to carry out an organized, trained, and committed work. In conclusion, by the absence of these elements the company "Universal Sweet Industries S.A." has been handled by empirically directly affecting the results of business management, for this reason, the application, and socialization of the strengthening plan is recommended and at the same time general knowledge to take corrective action in time.