Estudio de factibilidad para la creación de una microempresa de Café Molido en el cantón Balsas, provincia de el Oro

Abstract

The objective of this research work was to carry out a feasibility study for the creation of ground coffee processing microenterprise in Balsas canton of El Oro province to determine its economic viability. In the methodological part, a mixed approach was used. The techniques and instruments that were applied were observation and surveys aimed at the inhabitants of the canton in order to know the criteria to be considered for the implementation project progress. In the proposal, it was developed the stages of a feasibility study, starting with the market study, where unmet demand and acceptance of the product were identified. In the technical study, the location of the processing plant was established based on different factors, including the benefit of having access to raw materials. In the administrative study the organizational structure was developed and, finally, the financial study allowed to determine the feasibility of the project by obtaining a NPV of $ 12,143.33, an IRR of 17% and a benefit-cost of $ 1.40. It is concluded that the project is economically viable due to the positive results gotten in each study. It is recommended to invest in the project to serve the unsatisfied market and contribute to local economic development.