Desarrollo del modelo Canvas para la compañia de internet y telecomunicaciones Intelcotopaxi Cia Ltda. De la ciudad de Latacunga provincia de Cotopaxi

Abstract

The present study pretends to develop a business plan through the application of the Canvas model for the internet and telecommunications company called Intelcotopaxi Cia Ltda,located in the province of Cotopaxi, canton Latacunga, a study that it is based on the elaboration of strategies that allow to increase the sales of the company. For the elaboration of this project, an interview to the president of the company, a survey applied to residents of Latacunga, and a SWOT analysis were carried out. The study determined a lack of marketing strategies to promote the company, the dependence on senior officers to develop different tasks, the absence of its own infrastructure which should be visible to the client, and the lack of the minimum staff in the company. The Canvas model was developed to know the needs of the company to satisfy the commercialization of internet plans through the implementation of towers placed in high areas of the city in order to provide an efficien service through detailed processes within each department of the company. It is recommended that managers should establish marketing goals that work together with the stock equipment, asess their compliance, implement all sections presented in the business plan, as it provides the fundamental basis on its business development and thus, consolidate its position in the market in order to have economic and organizational stability