Estudio para el fortalecimiento de las ferias agropecuarias y artesanales implementadas por el GADPCH en la provincia de Chimborazo

Abstract

This project investigation named Study for the strengthening of agricultural and craft fairs implemented by the GADPCH in Chimborazo province; aims to provide strategies that allow increasing the fair's program. For the investigation, information on the use of commercial and consumer products was obtained, including the median quality of the analytical strategy of the matrix PESTEL, FODA, EFE, EFI, PEEA, and the Balanced Scorecard. It was determined that there is little training, variety, and innovation, disorganization of business positions, lack of knowledge about the emergence of disruptive technologies, resulting in poor financial performance. Based on the results obtained, we developed strategic options that allow us to consolidate the strengthening plans in the administrative, financial, and market areas, and at the same time, generate the strategic direction that consists of the mission, vision, objectives, principles, and values. It is recommended to implement the balanced scorecard which summarizes the strategies to be used, taking into account the evaluation of the current market situation to improve the decision making, develop their productive level, participatory competence, and financial achievement.