Planificación estratégica para la Empresa “HERCAM-MORONANET” Macas, periodo 2019-2023

Abstract

This research called strategic planning for the company "Hercam-Moronanet" Macas, period 2019-2023, was carried out based on strengthening management, administrative, operational processes, promoting short and long term results. The methods used for the present investigation were direct observation, interview directed to the owner, surveys led to the clients of the company, the qualitative methodology allowed to describe the facts of the problem that crosses the entity. The organizational and administrative structure was developed through internal analysis and a SWOT matrix where the lack of the business philosophy empowerment was identified, as well as the strategies that help the company to have economic growth. In the same way, it will help recruit customers, and in this way, the company can position itself in the market so that it has profitability and stability. It is recommended that senior management implement this research where strategies are implemented to recruit larger clients, in the same way, to make a proper management of resources and in this way can make a short and long-term projection, which will help The company takes advantage of opportunities to improve its administration and thus obtain benefits and improve decision-making, to foster a commitment in this way to achieve better results in meeting the institutional objectives.