Diseño de un plan estratégico de la Compañía de Taxis Wilson Morocho S.A, de la ciudad de Riobamba, periodo 2020 - 2023

Abstract

This research Project consist of the elaboration of a strategic plan through which it pretends to improve the administrative management of the Wilson Morocho S.A. taxi Company, for the period 2020-2023. For the analysis process, it was necessary to aply a survey to the 58 partners and an interview with the general manager of the Company with carefully prepared questions to obtain the desired results. An analysis of the current situation of the Company was then carried out, for which an internal review was carried out using the value chain and the Internal Factor Evaluation matrix (IFE), using the strengths and weaknesses provided by partners and Company employees, for the external analysis, the 5 Porter forces, the PESTEL analysis and the External Factor evaluation matrix (EFE) were applied. Using the opportunities and threatsv provided by the partners in the same way with the results obtained, it was determined that there are deficiencies in the administrative area that result in an unmotivated organisation. Without an influential organisational culture and a shared vision, causing a stagnation which has prevented them from continuing to evolve and grow, which is why the urgent need for strategic planning for the organisation that covers all these deficiencies was reaffirmed. Next, a strategic plan was developed in which a new mission, vision, strategic objectives, structural organization chart, values that identify the members that are part of the organisation, policies that provide better coordination and order are proposed. Once the strategic plan is completed, the predisposition and commitment of the members of the Company for its adequate execution is expected.