Diseño de un producto de turismo cultural para la parroquia Gonzalo Pizarro, cantón Gonzalo Pizarro, provincia de Sucumbíos.

Abstract

The present investigation proposes: to design a cultural tourism product for the Gonzalo Pizarro parish belonging to the Gonzalo Pizarro canton, locate in the province of Sucumbios. It consists of four stages, development of an inventory of the cultural attractions of the Parish, determination of commercial viability, technical-productive and legal viability, finally determination of financial economic viability, The methodology that was used was the guide for the evaluation and ranking of attractions proposed by the MINTUR (2017); furthermore, the supply and competition was analyzed and for the demand the survey technique was applied. The cultural tourism product was designed and the type of company was determined, as well as the investment sources of financing, costs and expenses, income, income statement and cash flow, in addition, the IRR, NPV, CBR and CRP were calculated. The results evidenced 35 cultural attractions of the parish of which two packages are designed under the preferences of potential tourists, 71% of national tourists would not like to buy a tourist package, while from the remaining 29%, 1.5 % points for a 1-day tour package and 27.5% for a 2-day tour package. On the other hand, 38% of foreign tourists would not like to buy a tourist package, while 62% would like to, from which 6% would access to a 1-day package and 56% to a 2 days one. Besides, the company is constituted within the associative sector as stated by the LOEPS, it is finally determined that the project is profitable with a NPV of $ 231.153,4, IRR 37%, CBR $ 2,62 that is to say that for every $ 1,00 invested a profit of $ 1,62 is obtained and CRP to the fifth year.