Proyecto de creación de una empresa para la producción de vino de uvilla en la ciudad de Guaranda provincia de Bolívar

Abstract

The purpose of this research work was to carry out a project for the creation of a company for the production of golden berry wine located in Guaranda city, Bolívar province, to determine the technical-operational, economic and financial feasibility to improve the economy of the farmers of the Gradas community. The methodology applied in the research was the qualitative and quantitative modality, counteracting with the types of bibliographic, field, descriptive and exploratory research, embodied through the inductive-deductive, analytical-synthetic methods, for the respective data collection it was necessary to apply direct observation and survey technique, gathering information to two observation units, from a total of 53 producers and the sample application to 382 to the economically active population (PEA) in Guaranda city, to analyze the supply and demand existing to project the future offer to cover based on unsatisfied demand. The project was structured through the Canvas business model merged with the feasibility study, determining an Internal Rate of Return (IRR) of 14%, Net Present Value NPV: $ 19,352.79, the investment recovery time is 3 years, 7 months and 2 days, Reason Benefit Cost (RBC) of $ 1,17, the breakeven point (PE) is 58394 units in the first year. The technical study concluded the size, location, optimal distribution of the project, the administrative study identified the legal framework and business philosophy and the financial evaluation proved its feasibility. It was recommended to invest in the project, applying the fusion of the two tools that demonstrates simply and practically the studies necessary to start a business.