Diseño de un modelo de gestión comercial para la Empresa Tecnohome Computer en la ciudad de Esmeraldas, periodo 2017 – 2018

Abstract

The present research work aims the implementation of a commercial management model at the enterprise "TECNOHOME COMPUTER", in Esmeralda’s city, province from Esmeraldas. The purpose work is based on the technical steps that has the development of a business management model and the strategies to achieve brand positioning and leadership in the market by increasing customers and sales. The methods and techniques used were the deductive, inductive, and quasi-experimental. The data collection, observation, survey, and interview were applied to the people who have the capacity and opinion of acquisition of a product or electronic service and computation, resulting in that the possible clients acquire a product, in accordance with the quality of the product; but above all the advisory service that the employees at the enterprise can provide. It elaborated the commercial management model for the enterprise, the study of the market and the results obtained in it, was developed. In this way, the four strategies were developed in the areas such as: the increase of participation in the market with participation in the main fairs of development and technological diffusion of the four cantons, the constant training of the personnel and the fulfillment of the policies and business objectives; and the advertising redesign of corporate image and diffusion through social networks, waiting to be approved. It is recommended that the management of the company analyze the budgets for each of the strategies designed in terms of strengthening the corporate image, advertising, promotion and plan of hiring in order to identify the ease of implementation, prioritizing according to its criterion.