Diseño de un plan de marketing para la Compañía Transportes Tenemaza Internacional C.A de la ciudad de Riobamba, provincia de Chimborazo, periodo 2017

Abstract

The present research aims to make a marketing plan to improve the service provided by the transport company Tenemaza Internacional C.A, in Riobamba city, Chimborazo province, period 2017. To get the information was applied the quantitative and qualitative method to check the information, techniques were used as direct observation in the company and the surveys was applied to economically active population (PEA, for its acronyms in Spanish) of Riobamba canton. With the aid of this research, we could determine the following: interest in the new services provided by the company, more publicize about the services through social networks and to give more security when it moves the freight. For the application of the proposed strategies, a value of $ 19.303.08 is taken as a budget. According to the results obtained in the research, it can be said that the marketing plan is feasible, finally the dissemination of strategies for partners and users which will permit to strengthen the corporate image of the company to create a strong link between the company and its users. It is recommended to consider the results of this research and immediate application the proposal of marketing plan to transport company Tenemaza Internacional C.A