Diseño de estrategias comerciales para fortalecer la gestión del servicio de la “Empresa Pública Municipal de Agua Potable y Alcantarillado” del cantón Chunchi, provincia de Chimborazo

Abstract

The present graduation work consists of the design of commercial strategies for the “Empresa Pública Municipal de Agua Potable y Alcantarillado” of de Chunchi canton, Chimborazo province to strengthen the management in the service given by it. In the development of the stated theme an external situational analysis was carried out at a macro and micro level and, internally, an interview to the personnel; also a market investigation was conducted to the segment of users of the EPMAPACH to identify likes and preferences; this collected information permitted to define the findings and elaborate the FODA. From the above mentioned, the corresponding strategies were carried out. The designed strategies deal with publicity, innovation, socialization, payment policies, process flowcharts, due payment analysis, training and market analysis; each strategy has its corresponding tactics which allow to accomplish the stated objective. The application of the diverse tactics components will strengthen the enterprise management as the direct focus is based on meeting the user needs and improving the internal processes of the institution. It is recommended to present all this document to the general directory of the EPMAPACH to have the corresponding approval, considering that the investment is 6710,00 US dollars, a minimum value which will generate a positive change in the enterprise and which will accomplish the proposed objectives.