Diseño de un plan de negocios para la producción y comercialización de tisanas frutales de la Empresa Productos Orgánicos Chimborazo Sumaklife Cía. Ltda. de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The design of a business plan for the production and marketing of fruit tea for the Organic Product Company Chimborazo Sumaklife Cìa. Ltda., located in Riobamba, in order to determine its viability and profitability, meeting the needs and expectations of people who consume hot veverages, especially fruit tea. For the design of the business plan, the market research was developed obtaining anually an unsatisfied demand of 175,258 fruit tea boxes. The production plan was carried out where each one of the factors is analyzed to verify the technical viability. Besides, the organizational plan was developed defining the roles and responsibilities of the members of the organization. As results of the financial evaluation, it was obtained a total investment of $ 13,700.00 the same which will be used to acquire the necessary machinery, deferred assets and working capital. For the financial evaluation, the Net Present Value (NPV) was calculated with $ 94,393.35. The Cost Benefit Ratio $ 2.37, and the Internal Rate of Return (IRR) 51.40% and with a payback period of investment of 2-year, 4-months. To sum up, the project is viable because it generates social and economic benefits and satisfies the customer needs related to the quality and cost of fruit tea. Tha is why, the execution of this proyect is recommended.