Diseño del plan comercial de Almacenes León

Abstract

The present degree work has as aim to design a commercial plan for the Leon’s Depot company, of the Riobamba city, which guarantee the increase of its sales in the commercialization of electrodomestic and forniture market. The methodology used was based in the application of surveys to people of La Condamine neighborhood; as well as an interview to the manager, in order to get real information over the actual situation of the company and to do the matrix FODA later. The lack of commercial strategies prevents the business development of the depot, taking into account that it is not invested in strategies such as: trainings, publicity, promos and discounts that help to the increase and loyalty of the customers. This is seen reflected in the low level of sales and the profitability of the depot through the implementation of advertising strategies, training, promos and discounts. It is recommended that the proposed commercial plan be implemented to take advantage for each one of the established strategies, in benefit of the company, so it will reach higher levels of incomes and competitivity of the market.