Plan estratégico de la Cooperativa de Transporte Interprovincial de Pasajeros “CTA” de Alausí, provincia de Chimborazo, periodo 2019 – 2023

Abstract

This research project is about a Strategic Plan proposed for the Cooperative of Interprovincial Passenger Transport “CTA” from Alausí corresponding to the period 2019-2023, whose purpose is to improve the organizational development giving emphasis to the human capital as the most valuable asset of a Company. The methodology of the research consists of a combination of interviews with the manager and surveys directed to the collaborators and users where it was stated that the Cooperative needed the preparation of a strategic plan based on the balanced scorecard to improve the organizational effectiveness and enhance human relationships at work. Likewise, an external and internal analysis of the Cooperative is carried out in order to determine opportunities and threats and strengths or weaknesses where it was stipulated that the mass of media can be used to enhance the corporate image, has an internal accident insurance for business associates and users. The total investment of the strategic planning proposal is $ 8,204.36; which will be financed with own resources, where the planning of complaints, claims and suggestions management system and a ticket reservation system stand out; carry out a program to promote the main attractions and tourist services from Alausí Canton; design a training plan in the Company and carry out an “employee of the month” program that motivates its collaborators in order to improve the competitive position of the Company, and attract and retain its customers and efficient collaborators. This strategic plan is recommended so that the manager can define the correct course of the same where each member plays a role based on their knowledge promoting the efficient use of resources so that they can achieve the proposed objectives.