Desarrollo de un modelo de gestión administrativa, basado en el cuadro de mando integral a la Empresa Pública Municipal Mercado de Productores Agrícolas “ San Pedro de Riobamba ”, de la provincia de Chimborazo

Abstract

The present research study called "Development of an Administrative Management Model, based on the Integral Scorecard for the Municipal Public Company Market of Agricultural Producers" San Pedro de Riobamba "of Chimborazo province , Its purpose is to improve the administrative management and optimization of resources for an adequate decision making, for this purpose the investigation began with the application of a survey to the officials, employees and workers of the different areas of the company, to know the elements important aspects of administrative management; In addition, an interview was applied to the members of the Board. The evaluation identified that it does not have an administrative management model, and it is necessary to implement this tool based on the Balanced Scorecard, this will optimize the resources available to the EP-EMMPA: As a result, the four perspectives were defined: stakeholders for priority attention, the delivery of quality products at a fair price. Internal processes to strengthen the marketing process. As a result, the four perspectives were defined: stakeholders for priority attention, the delivery of quality products at a fair price. Internal processes to strengthen the marketing process. Human resources through training to strengthen the process and the work environment. Financial reflected in the collections that administrative management allows. Therefore, the members of the board of directors, executives and executives are recommended to apply the model developed to achieve the strategic objectives defined in the Annual and Strategic Operational Plan.