Estudio de factibilidad para la comercialización de productos orgánicos tradicionales (amaranto, oca, mashua, quinua, jícama, chochos, trigo) de la chacra andina de la provincia de Chimborazo dentro de la ciudad de Riobamba

Abstract

The current feasibility study allows proposing a plan for marketing organic products from Andean farm at Chimborazo province in Riobamba. The information provided in this study represents the basis and materials to design a producers company or organization of traditional agricultural products. It is important to take into account the marketing strategies of these products, the given information by consumers regarding to the criteria for choosing a place of purchase such as: the proximity to market, the low price, its variety and the good quality. The vast majority of consumers surveyed agreed in paying a higher price for organic products. In general and according to the obtained data and results it is possible to determinate that there is an unmet demand in which it allows ands gives the marketing feasibility of the products. Hence, there is a potential market to be exploded within the citizens.