Aplicación de la metodología Lean Startup para el desarrollo de los emprendimientos en el cantón Pelileo, provincia de Tungurahua.

Abstract

The objective of this research is the application of the Lean Startup methodology for the development of enterprises in the Pelileo canton province of Tungurahua, the non-experimental methodology, was framed in the cross-sectional design and the research method was developed in a descriptive way. were applied were the inductive, the contingent, and the descriptive was applied a survey to a total of 140 enterprises, to know the business situation of the population on the creation of the Enterprises in the Pelileo canton, Tungurahua Province. The results obtained indicate that entrepreneurship in the Pelileo canton is growing every year, in response to the needs of the population to obtain better economic income in a dynamic environment according to the economic demands of the market. But there are businesses that fail due to different factors such as 23.57% of respondents have difficulty in performing digital marketing for the business initiative with wrong ideas, 57.14% do not know what continuous innovation is for development and growth of its ventures in the Pelileo canton. The application of the Lean Startup methodology is recommended for the elaboration of each of the phases for the creation of new ventures, and of what is already being executed, for the search of an ideal business model, the Canvas can be used CANVAS Business Model for being a strategic management tool with the purpose of achieving processes according to the market in the production of products and services.