Implementación de estrategias para la atención al cliente en la Compañía de taxi ejecutivo Oro y Canela REOC S.A., del cantón Morona, provincia de Morona Santiago, periodo 2019-2020

Abstract

The objective of this research is the implementation of strategies for customer service in the executive taxi company Oro y Canela REOC S.A., from the Morona canton, province of Morona Santiago, period 2019-2020.For the investigation, surveys were carried out on partners and clients, as well as a SWOT analysis to determine the current situation of the entity. Whose results determined the following findings:internally, its greatest strength is to have an optimal staff, as well as the reception and trust of society, as for the external level, it was found that its greatest threats are increased competition and the low applicability of existing regulations.This research has focused on identifying the quality of service factors best valued by partners and customers, and also proposes improvement strategies: act quickly in response to their concerns, beware of facial-body language, also give a sincere greeting and receive from Immediate to the client. Managers are entrusted to implement the strategies proposed to each of the existing departments for better functioning and therefore increase new clients and be able to grow economically.