Plan estratégico para mejorar la gestión administrativa en la Cooperativa de Ahorro y Crédito Kullkiwasi Ltda, agencia Salcedo, cantón Salcedo, provincia de Cotopaxi en el año 2017

Abstract

This certification work aims to elaborate a strategic plan for “Kullki Wasi” credits and savings association, from Salcedo canton, by doing an inner and outer analysis in order to know the strengths and weaknesses of the institution. By means of a qualitative and quantitative approach and based on the application of the deductive-inductive method, a working analysis of the institution was developed for comparing the initial and current situation, thus, parameters were set to be aware of the potentialities and limitations in the administrative management. In order to solve this problem, a strategic plan, based on the strategic administration model was presented to support all the institution areas by applying alternative strategies and keeping an eye on them. With the purpose of getting the objectives done and improving the administrative management by accomplishing goals and developing the activities, it is recommendable to program a training system to the staff according to their functions in the institution, as well as customer service training for enhancing the institution productivity.