Proyecto de factibilidad para la creación de una empresa dedicada al servicio de cáterin en el cantón Santiago de Píllaro – provincia de Tungurahua

Abstract

The present feasibility project for the creation of a company dedicated to the service of Catering called "Catering Service", focused on the organization of social events in the canton Pillaro, in order to see the feasibility of this project. A survey was conducted on the economically active population (PEA), to know the expectations of the service such as: price, distribution strategy and marketing. Through the analysis of the competition, a real unsatisfied potential demand of 1440 services was determined in the canton Pillaro in the year 2016, its price will be of $ 35.00 in the year 2106, jointly it requires a total initial investment cost of $ 19,147.54 of which 73% will be own resource, while the difference will be financed in a financial institution, through the financial indicators, VAN of 1,552.29; TIR of 49.94% and RB/C of $ 1.16, it was determined that it is profitable since its results were greater than zero. Which concludes that the creation of the company will be well received since it will offer a complete service. It is recommended for the good direction and growth of the company to innovate constantly according to the concerns of the clients, taking into account the reactions of the users when receiving the service they have hired, and evaluating the service based on the results generated in the post-sale, to evaluate the reception of the service in the target market.