Propuesta para la implenentación del Geoparque Volcan Tungurahua, en el cantón Baños de Agua Santa, provincia de Tunguraha.

Abstract

The present research work proposes: to prepare a proposal for the implementation of Tungurahua Volcano Geoparke, Baños de Agua Santa Canton, Tungurahua Province, where the evaluation of the tourism potential is carried out with an inventory of natural and cultural attractions and the situational diagnosis, a Market study was carried out through application of surveys were determining the profile national and foreign tourist, the calculation of the current and potential demand, current and complementary offer, competition analysis between supply-demand confrontation was identified, objective assessment was obtaining, and marketing style plan to fine the right form tourism, for the technical design the size of the project was determined with the apparent consumption of customers for the development of two tourist routes, Flowcharts were designed for tourist activities, the tourism product will have as an OGD company, that is to say a Destination Management Organization (preferably mixes entity), a proposal for a functional organic structure and a Manual of procedures and functions was made, in the environmental study the Lázaro Lagos matrix was used and it was found that the implementation of the tourism product did not generates impactes of great magnitude being the positive ones greater than the negative ones, the financial economic viability was determined which based on the requirements and expenses within the commercial, administrative and productive areas, resulting in positive values NPV = $ 37322, IRR = 27%, Cost / Benefit = $ 0.62 and a recovery time of 3 years indicating that the project is viable for mplementation.