Planificación estratégica financiera para la Empresa Jara Acabados, de la ciudad de Riobamba, provincia de Chimborazo, período 2016 – 2020

Abstract

This research is a Financial Strategic Planning for “Jara Acabados Company’’ of the city of Riobamba, province of Chimborazo, period 2016-2020, that is responsible for the commercialization of products, pieces and building material finishes. The problem arises because the administration is empirical and targets as well as objectives were not set. The purpose is to design a strategic financial planning to improve the profitability of the company. The situational diagnosis of the entity was performed for the development of this research with SWOT analysis (by its Spanish acronym), and mission, vision, and corporate values were designed. The strategic and operational objectives were established within the proposal, which consist of goals, indicators, budget, schedule of activities and time, the procurement plan was also structured, which will be a fundamental part of achieving of the aims. Assumptions were used for obtaining the profitability that the financial feasibility has, which will contribute to the projection of wages and salaries, purchases, sales and expenses that will allow to conclude with a growth of profitability in the next five years. It was concluded that the company did not have an adequate financial management, which caused stagnation in the profitability. For this it is recommended to apply the strategies based on the budget that keeps the desired profit margin.